Pay attention to the subject lines
This is where many email marketers struggle. Whether you sell your product or affiliate, you can’t make someone open your email without a fantastic subject line, let alone make a sale. Regardless of the email quality, it takes around 4 to 7 emails per lead to get a response.
However, it’s possible to bring the number down by following some simple tricks:
Write a subject line your audience can relate to
Keep your subject line short and simple
Consider adding your contact’s name
Create urgency by using FOMO strategies
Make sure your email is timely
Don’t be afraid to sound punny